In the Media

Hollywood Digest book review

Fisher-Yoshida writes an unusually introspective passage for a leadership or business advice book. But she does it in a way that doesn’t feel corny or diverting, rather it only strengthens the material in more ways than one, particularly as it’s pertinent to the specific focus on gender’s influence on female negotiators in the workplace….

Small and Medium Business News Network

How many times have you thought you were negotiating with someone but were actually having a monologue with yourself? Learn more about how to engage while interacting with your negotiation partner.


We can determine the outcomes of our negotiations before we even sit at the table, just by focusing on the stories we tell ourselves about who we are as negotiators. Learn more about how to change those stories to be confidence boosters.

SWITCH the Conversation

A look at how we negotiate and the gender influences that shape our approaches.

YFS Magazine - Confessions (and Lessons) From An Expert Negotiator

Leverage these tips to create better negotiating experiences—or, at the very least, to neutralize the negative connotations.

Green.org - How to Deal with Conflict and Negotiation

Beth Fisher-Yoshida shares her passion for educating people about how to deal with conflict and negotiation.

Good Day Orange County

Successful Relationships Require Thoughtful, Loving Negotiation Skills with Beth Fisher-Yoshida. She is here today to talk about her new book, New Story, New Power: A Woman’s Guide to Negotiation (Bold Story Press; January 2023), to help women of all ages make successful negotiations a reality – and influence our relationships – which are truly a series of successful negotiations.